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The problem with great brand advertising

Great advertisements make us want to try new products and services. Companies spend millions on campaigns to change their image. The run of bank west ads that has being bombarding aussie’s for the past year was extremely effective at convincing us it is the happy banking experience. Read more »


Geolocation Marketing

It is early days for Geolocation Marketing with the launch of Facebook places things are about to get a lot more interesting. However for Australian businesses looking to jump on the bandwagon I don’t think it’s time yet. Gowalla and Foursquare are both interesting applications, but I think the real killer app will be something more like Google Latitude, something that doesn’t require checkin’s but lets you accrue rewards and points as you travel about your every day life. Read more »


The Truth About Ad Sales

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