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Dance Schools Online Strategy Case Study

An online strategy for a dance school consists of three important aspects:

  • Keeping students and parents up to date with the latest information (website + email newsletter)
  • Attracting new students to the school who have being referred by a friend or seen some offline advertising e.g. flyers.
  • Attracting new students who are searching online for generic terms (not your company name) e.g. Dance Schools Suburb Name, being in front of these searchers is critical for business growth (if your not looking after them your competitors will gladly). Read more »

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