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Google Places Optimisation

With the recent changes to local search results (they are now much more prominent on Google) it’s now more important than ever to have your Google Places (Local Business Center) listings up and optimised to rank as highly as possible. Check out the results for a highly competitive keyword like “plumber sydney”. There is no doubt the first results here are doing well over 100k per month business from these leads alone. Read more »

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Dance Schools Online Strategy Case Study

An online strategy for a dance school consists of three important aspects:

  • Keeping students and parents up to date with the latest information (website + email newsletter)
  • Attracting new students to the school who have being referred by a friend or seen some offline advertising e.g. flyers.
  • Attracting new students who are searching online for generic terms (not your company name) e.g. Dance Schools Suburb Name, being in front of these searchers is critical for business growth (if your not looking after them your competitors will gladly). Read more »
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The problem with great brand advertising

Great advertisements make us want to try new products and services. Companies spend millions on campaigns to change their image. The run of bank west ads that has being bombarding aussie’s for the past year was extremely effective at convincing us it is the happy banking experience. Read more »

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Sell people what they need not what they want

Too many service providers are willing to sell their customers whatever it is they want. Seems to make sense right? Only problem is when you know what your customer wants isn’t what your customer needs. Read more »

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Geolocation Marketing

It is early days for Geolocation Marketing with the launch of Facebook places things are about to get a lot more interesting. However for Australian businesses looking to jump on the bandwagon I don’t think it’s time yet. Gowalla and Foursquare are both interesting applications, but I think the real killer app will be something more like Google Latitude, something that doesn’t require checkin’s but lets you accrue rewards and points as you travel about your every day life. Read more »

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The Truth About Ad Sales

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Forget Your Brand

“FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?” Leroy Stick of @BPGlobalPR fame. Read more »

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